WhatsApp has over 1 billion users across the world. Many companies use the messenger to interact with their customers, for example, on technical support matters. Since the messenger was originally created for...
WhatsApp has over 1 billion users across the world. Many companies use the messenger to interact with their customers, for example, on technical support matters.
Since the messenger was originally created for ordinary users, the company decided to improve business communication and launched a new version of its application - WhatsApp Business.
The company reported in its blog about the official launch of the business application. So far, the version for Android is available, as this platform is the most popular among users. But versions for other platforms will also appear in the future.
WhatsApp Business is currently available on Google Play for users from Indonesia, Italy, Mexico, the UK and the US. In the coming weeks, the application will be available in other countries.
Free for download application will have several useful functions that will help companies interact with customers, and ordinary users to interact with those entrepreneurs who are important to them.
One of the innovations was business profiles, which should help customers find useful information about what the company is doing, and get contact information.
Developers have improved messaging tools. Now companies will be able to send to their customers quick answers to frequently asked questions and welcome messages. Also there are special messages informing that no one can answer at the moment.
In order to understand how effectively the interaction with customers is carried out and what can be improved, business accounts have access to the statistics of messages.
Messages can be sent from a desktop computer using the WhatsApp Web.
Developers expect that WhatsApp Business will become something like the official Facebook page of the company, only with more convenient and effective functionality for communicating with customers.
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