YouTube has long since established itself as the main video hosting platform of our planet, and now it is developing as a universal media platform. Together with VEVO, YouTube allows users to watch tens of thousands of music videos, and there is now a separate premium service called YouTube Music. In some countries, you can even buy tickets to see your favourite musician in concert by clicking on a button under their music video. YouTube algorithms are rather effective in identifying copyrighted content. What’s more, the company is currently developing their own premium licensed film streaming service. Over the past few years, the hosting has released some of their own content, mostly short TV shows with 1-2 seasons.