An American startup founded by a Russian received a significant investment. What is this project about?
FasTest Neuro Solutions, Ltd. was created by the neuro marketologist Andrey Kislov, previously the head of the research agency, Brain Company. The company's field of business is the automation of neuromarketing research for business.
The study of consumer behavior and the factors influencing them is a strategic direction, which is becoming more popular among businesses in the 21st century. This accounts for the wide variety of FasTest’s clients: from banks to retailers. According to Kislov, the cost of services is not fixed - it depends on the order. The main advantage of the project over its competitors is its high productivity. While a standard laboratory test takes 2–3 weeks, FasTest spends only two days to complete the same work.
This is achieved, among other things, through automation. Now the company is working hard on a web service that allows you to study user reactions to various marketing materials - banners, slogans, videos, and logos.
In July of this year, the startup received an investment of $130,000. Orbita Capital Partners, Win Ventures, and business angel, Igor Pechenkin acted as investors. Kislov plans to allocate the new cash injection towards scaling up and on functional development.
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