470Facebook has made the decision to rename its services, Instagram and WhatsApp. Each of the app names will now also include the name of their parent company.
Instagram users on Android and iOS have noticed a small change in the app: the description now mentions that the app belongs to Facebook. The tech giant has decided to clearly identify its control over its subsidiaries, so the names of the apps - Instagram and WhatsApp - will now feature the Facebook brand.
Several media sources have called out this measure for ‘tightening control’, although company representatives claim that it is necessary to improve the positioning of their products in the market.
The impact of Facebook’s decision on the success of its products remains to be seen. Several experts believe that the addition of ‘from Facebook’ will have a negative impact on the popularity of these services. This is because of the scandals and legal issues with the brand. On August 2, the US Federal Trade Commission started investigating the company’s actions. Facebook is currently under suspicion for unfair competition.
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