The Sarafan.AI platform raised $ 1.3 million for the development of technology for clothing and beauty products recognition on photos in Instagram

Sarafan.AI russian startup developers provide a convenient way to interact between Instagram bloggers and brand clothing manufacturers. With the help of neural networks the service recognizes clothes in photos and videos and finds an appropriate offer in the brand store. For each transition of the user by the link to the site of partner brands, the blogger receives a reward.

Technology allows to monetize content even to bloggers with a relatively small number of subscribers.

The development of the Sarafan platform began in late 2015. Now the company attracted funding of $ 1.3 million. The main contributor was the Admitad Invest fund. In addition the project was supported by previous investors – The Untitled company and the fund of Sergei Dashkov.

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Sarafan.AI plans to expand the network of partners and increase sales. They believe In the company that perspective regions are India and Europe. CEO of the Sarafan.AI Andrei Korhov explains this decision:

There is a large pool of our customers in e-commerce and large media is in Europe just now. India is the second country in terms of the number of Internet users after China.

The main branch of Sarafan.AI is in New York.

Service daily analyzes 300 thousand photographs, and among partners there are about 300 editions and sites from the fashion industry.