Music startup Endel raises $5 million

The leading investor in the music project is American entrepreneur Kevin Rose.

Endel is a Berlin-based, music startup with Russian roots. Through using artificial intelligence, this program analyses user preferences and generates a personal musical background. Endel takes into account details like the weather, the time of day, the location of the owner, and even their heart rate.

In 2018, this startup introduced its music accelerator, Techstars Music, and in 2019 they began to collaborate with the recording Studio Warner Music. The company's founder is Oleg Stavitsky, who previously worked as a journalist for the publications Snob and Igromania.

When the project carried out its last round of funding two years earlier, they raised €1.1 million from the Amazon Alexa Fund and Impulse VC. This time around, they have managed to raise $5 million. The entrepreneur Kevin Rose is one of the leading investors. The project has also received support from other funds and business angels.