In Nike’s footsteps: Puma has presented self-lacing training shoes

The renowned brand has decided to respond to a long-time competitor by launching its own model of innovative footwear.\n

A while ago we wrote about Nike and its new self-lacing Adapt BB sneakers. Less than a month later, Nike’s competitor Puma has presented its vision of the shoes of the future. The footwear line will be called Fit Intelligence (Fi, for short) with the first batch to come to the market in early 2020. At first, it will be self-lacing sneakers and the company is going to later expand its product range.

Fi footwear will be fitted out with an automatic self-lacing system, based on an electronic module that connects to an inside-the-fabric motor through which the shoe laces pass. It can be controlled by just pressing or via a mobile app.

The sneakers will analyse the shape of the owner's feet via special sensors and adjust to it accordingly, ensuring the most comfortable fit. The first FI sneakers will cost around $330.