‘Artificial People’ or Samsung's Best Deepfake

The developer Samsung has announced a new deepfake technology. The company assures that the project will serve only worthy purposes.

Pranav Mistry, the lead developer of Samsung’s Neon project announced a new deepfake technology called ‘Artificial People’. In essence it creates human-like digital avatars. After the system does the primary scanning of a real person, it creates a virtual ‘clone’, no longer dependent on the original.

Many technical nuances of Artificial People have remained a mystery so far. In particular, it is not clear whether the technology uses video capture or generates images independently. But one thing is certain: virtual avatars look remarkably similar to real people and that raises the issue of the ethics of such innovations.

However, Samsung assures that the technology has been created to serve worthy purposes only. For example, to create artificial TV anchors, likely to become widespread in the future.