The Russian startup Thewaay develops a lifestyle-ecosystem with personal recommendations for clients of banks and insurance companies. Service users receive suggestions and advice based on psychographic...
The Russian startup Thewaay develops a lifestyle-ecosystem with personal recommendations for clients of banks and insurance companies. Service users receive suggestions and advice based on psychographic profiles.
The team of Thewaay created a pilot product called Laya in order to develop a system of recommendations and with its help gathered a huge pool of data about the preferences of users and how they organize their time. Developers have tried a lifestyle-assistant in various areas, from planning purchases and trips to managing finances. The service was initially free, then the company experimented with the price for services.
During the first year and a half the service was used by 30 thousand people. Thewaay developed its own model of "27 life trajectories" based on the data collected. Users can be divided into 27 different groups depending on the lifestyle and personality type, each with its own psychographic profile.
A deep and precise description of preferences allows Thewaay's partner companies to form personal offers for their customers and to increase the conversion of services. For each client the company select the most interesting and useful products of the company itself and its partners.
Ivan Kochetov, the CEO Thewaay believes that an assistant can be built in any field and as a separate service, and integrated into existing solutions.
Service can provide help in insurance, offering convenient solutions and ways to minimize risks. For example, car owners will be provided with an assistant with statistics on accidents, offers safe driving courses, a child seat, etc.
Thewaay helps its banking its banking clients with managing finances and allocating priorities to achieve goals. The service takes into account 300 different interests of users and offers about 400 services, including a convenient system of reminders, a quick system of paying for goods and interesting ideas for gifts.
Companies simultaneously improve the quality of their services and increase the profitability of interaction with users by improving the flow of communication with users and providing personal finance management. Thewaay allows users to increase their involvement in digital channels to 35% and increase sales through these channels by 20%. In addition, the usual ways of interacting via e-mail, SMS and call center also become much more effective.
Thewaay plans to enter the international market with a lifestyle-banking solution. In the near future the company will launch its service in Kazan, London, Barcelona and Paris.
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