The new rules will give users a chance to control their biometric data and even request their deletion.
Facebook is implementing new changes to its policy, with the goal of adding transparency to user data management. Following a recent update, the social network will request users’ permission to automatically detect their faces in photos. The option will be turned off by default for new accounts.
Company representatives claim that all collected data will be deleted from their systems for users who deactivate facial recognition.
The new regulations will limit face template creation algorithms and image search using Photo Review. Now, Facebook will no longer be able to process photos and tag users in them without their knowledge.
The company’s press service announced that the deactivation of this feature will make it impossible for developers to use previously collected data to develop their facial recognition algorithms.
Following the previous year’s data leak scandals, Facebook has been working to transform user experience and increase user trust towards the service. The social network is also planning to conceal the number of likes on their posts. Developers believe that this will convince users to stop comparing themselves to others and worrying about the low popularity of their posts.
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