Amazon Working on Advertising Blockchain

To do that, the company is planning to hire a specialist to develop the relevant software.

The retail giant announced that it was looking for a senior developer of blockchain-based software on its LinkedIn page. Such specialist will lead the Colorado-based team that will focus on the development of the decentralized advertising application.

The company is presently planning to expand its advertising business using most innovative solutions. Amazon’s existing e-commerce experience, cloud services and rapidly developing startup culture are to play an important role in the process.

The new specialist will be in charge of day-to-day support and maintenance of the systems, the development and rollout of new projects, as well as coordination of his subordinate developers’ activities. He will also have the responsibility to draw up a full-fledged roadmap for the company’s new business line.

We would like to remind you that the company received a patent for creating hash trees using Proof-of-Work algorithm in May this year, but its exact plans still remain a mystery.