The new service entitled «Yandex.Radar» covers 10,000 websites popular in the Russian segment. The rating of top websites is compiled based on data and extensions received from Yandex.Browser using a mathematical model. It is applied to evaluate the website traffic and user behavior on Internet sites. Yandex.Radar will become a kind of publicly accessible Yandex.Metrics service.
The projects are divided by subject: auto and moto, business, science, medicine, news and mass media, real estate, etc. The rating specifies specified the number of visitors, average time spent by readers on the resource and the daily audience size. To provide more accurate information, websites that wish to participate in the rating must install a Yandex counter on their resources.
Why is the new service useful?
Yandex.Radar will help advertisers in planning their advertising campaigns. The service will enable them to determine the expected coverage of future advertising.
The analysis uses the «Crypta» technology to take into account cross-device indicators. In other words, if one and the same person logs in using different devices, he is counted as one user. According to the creators’ idea, the top sites in the rating will become a kind of benchmark for Internet resources market participants. Yandex.Radar will be a second service designed to analyze platforms on Runet after Mediascope. Yandex’s project is intended to become the main competitor of that service.
However, not everyone is enthusiastic about the new analytical platform. Mail.Ru Group, for example, refused to participate in Yandex.Radar rating of top internet projects accusing it of juggling with traffic data of its partner websites. Company believes that Yandex will promote projects loyal to itself and deliberately understate traffic data of its Russian and foreign competitors. Mail.Ru Group finds it absurd that one of the largest market participants should be engaged in the research of that market.