The English startup Shape has released a beta version of its iOS application which will help to trade not only under the laws of the market, but also taking into account ethical principles. The service is designed to train a new generation of traders and assumes that the user does not know anything or has very limited trading experience.
Many newcomers act blindly because they do not understand the topic very well. Shape provides analytics of prices and volatility data to convert trading concepts into a digestible format and it helps novice traders to better understand what they are investing in. Users receive simple and understandable information on how to make transactions and which companies’ stock to choose. Bidding is realized through integration with popular brokerage companies such as Fidelity, eTrade, and Vanguard. The user studies the average targets, recommendations, and information about the ethical principles of companies. If they like the company they can add it to their watchlist and then invest through the connected brokerage service.
Shape focuses on trying to help users invest in accordance with their moral principles. For example, many will give preference to companies that are engaged in green energy or that help refugees. The ethical views of all people are different, so Shape allows each user to act within his own ideas about what is “good”. For example, after registration the application asks whether to show information about companies related to weapons, alcohol, tobacco, etc.
The creators of Shape hope to use the recent trend of creating more accessible and simple tools for investment. For example, Robinhood develops solutions that allow customers to trade in shares of public companies without additional fees. And the startup, Varo Money, is developing a mobile banking service without commissions and recently attracted $45 million for the development of the project.